Click-throughs – Calculating click-through-rates (CTRs) can help you understand how your blog articles and which types of content are generating and converting leads.Here are some metrics to look into to measure how your content performs for lead generation: Your content may rank well, but that doesn’t mean it brings the right traffic and right leads. Around 85% of marketers say lead generation is their most important goal. It’s normal for visitors to turn into potential customers because they read compelling article. If you’re running a blog for your business and you’re only focusing on investing in blog posts that drive a ton of traffic instead of blog posts that bring you customers, you might just be wasting your time and money.įor B2B organizations, the ultimate success metrics usually relate to an increased number of leads or direct sales. Statistics show that 62% of marketers said the number of leads they get serves as a sign that their content is working. They do not necessarily correlate with the important numbers like engagement and profits.
Sure, it’s one good indicator that a piece of content is good, but having massive pageviews DOES NOT equate to more sales. The common notion of some bloggers and businesses is that your number of visitors is the best metric to measure the effectiveness of content marketing. How do you know if your blog is doing well? Let me remind you of the definition of content marketing:
You’ve spent too much time crafting valuable content for your audience, so you should exert the same amount of effort in optimizing content and building high-converting blog pages for more leads, which means more returns.īut is it enough to have good quality and valuable content in your blog? However, if your content isn’t well-optimized for conversions, you’re bound to miss out on a lot of opportunities. World-renowned marketer Seth Godin even said that “content marketing is the only marketing left.” It’s one of the best ways to connect and build a relationship with your audience, as well as establish your authority in the industry. Looking for help designing a custom document? Superside has you covered.In the world of digital marketing, you set your brand apart from your competitors through content marketing. When you’re done reading this list, peruse the 50+ Sources for Free PowerPoint Templates to present your ideas. In the following list, you’ll find excellent google docs templates that you can use absolutely free: We have done the heavy lifting for you and collated some of the best templates to suit whatever need your are looking for. Google docs is a great product as there are a ton of templates that have been created for many different reasons by many different people, for free. Google has revolutionized collaborative work for companies and schools worldwide with their suite of products including Google Docs.
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